A Quick Guide To Restaurant Advertising

A Quick Guide To Restaurant Advertising

Customer loyalty is changing as connectivity and accessibility make it easier than ever to find more alternatives. For restaurants, this means that it’s even more important stay in front of the customer with creative marketing strategies that maximize brand exposure. Traditional advertising can be expensive, but thankfully that same connectivity have opened up several creative alternative to supplement your traditional advertising. So, what avenues for marketing prove the most meaningful and effective?

What Beginners Should Know About Opening A Restaurant

What Beginners Should Know About Opening A Restaurant

Establishing a restaurant is an exciting venture and one of the most rewarding businesses we know. A passion for food, commitment to customer service and a secret recipe or two will get you in the door. But restaurants are dynamic businesses with many moving parts. Potential restaurant owners need to consider everything from creating a new menu, to obtaining licenses, to figuring out the right kind of real estate to invest in. Be prepared to set your restaurant up for success with these 5 tips to make sure you’re covering the basics prior to opening your doors.

Innovative Ways Restaurants are Attracting Labor in a Growing Economy

Innovative Ways Restaurants are Attracting Labor in a Growing Economy

A strong economy and low unemployment are great for potential job seekers. However, there’s a flip side to a robust economy. For restaurant owners, this environment can make it challenging to find labor. As large companies such as Amazon, Walmart, and Target raise wages to retain and attract workers, restaurants must compete in a shrinking talent pool. This is especially true for finding younger seasonal workers to cover busy months in the restaurant industry.

Third-Party Delivery: Should Your Business Invest?

Third-Party Delivery: Should Your Business Invest?

Restaurant patronage has been shifting in recent years with an increasing demand for delivery services. Currently, 25% of all off-premise orders are for delivery. Keeping up with this demand may mean jumping on the bandwagon. Implementing delivery means either establishing an in-house service or using a third party.  These third-party services are incredibly convenient, but there are pros and cons to consider. Some argue that restaurants shouldn’t do everything by themselves; use the services and focus on the business of making food…

Improving the Restaurant Experience with Artificial Intelligence

Restaurants are becoming more reliant on technology by the day. Artificial Intelligence, or AI, is leading the way on this front, simplifying tasks at all levels of the restaurant’s operations. AI is not something in the distant future. It’s here and being used by millions of customers. This technology is growing by the day and some examples have become almost commonplace in the restaurant industry.

Environmental Stewardship: 5 Ways Restaurants Can Improve Recycling Practices

Recycling is not a trend or buzzword being tossed around, it’s a growing expectation for restaurants and their customers to assess their environmental impact and help reduce waste. In today’s conscientious environment customers will go out of their way to support companies that recycle. Aligning with their values improves the business relationship and creates brand loyalty for customers.

How Has Machine Learning Altered the Restaurant Industry?

It’s an exciting time in the restaurant industry as more advanced technologies continue to improve efficiency and customer experience. At the forefront of this technology is the addition of machine learning, an application of artificial intelligence that enables many utilizations of robotics, chatbots and other tools. Machine learning happens when a computer system can learn and carry out specific tasks based on experiential learning.

Avoiding The Gender Pay Gap

Market forces and wage secrecy can contribute to a potential pay gap between genders, but that’s not the whole picture. To understand and address this potential issue, we need to broaden the scope of the conversation. It’s about disproportionate unemployment, facilitating home/work balance, and the demographics of advancement. Fortunately, many companies are recognizing the issues and making changes to reduce the inequality. Here are 4 key steps restaurants can take to make working conditions fairer.

Redefining Customer Experiences In Your Restaurant

Food service is only one part of a restaurant’s business. Arguably the biggest aspect of a restaurant’s success is customer experience, because going to a restaurant is not just about food quality. It’s also about how the customer feels at all touchpoints of their journey throughout the restaurant. There’s no doubt that technology is only improving that customer experience. Today’s climate and demographic changes, such as the millennial consumer, are increasing the demand for that technology in restaurants

Tips for Managing A Franchised Organization

Opening any business has some level of risk, and franchises are no exception. Restaurant franchises have strong brand recognition among their customer base which may insulate them against the ups and downs of the industry. That doesn’t mean there is room for complacency. Better management of franchise operations can increase profit margins and provide the right support system for success.

5 Ways to Minimize Restaurant Labor Costs

As restaurant operators navigate the challenges in the market, rising labor costs continue eating away at the industry’s already low profit margins. Learning how to manage these costs more effectively is now more imperative than ever. Restaurant owners and managers must be creative and innovative if they want to maximize their labor potential and minimize this this expense. To stay ahead of the curve they will need to embrace organizational change, new technology, and other opportunities that are brought by the changing workforce.  Here are 5 creative ways to minimize labor costs in the food industry:

Common Inventory Mistakes Most Restaurant Managers Make

Inventory is one of the greatest assets in a restaurant and must be managed effectively for managers to maximize profit margins. When you’re busy handling the day to day operations of the business, like staff management, customer service management, and cost controls, it’s not easy finding the time to reevaluate processes that have been in place for a while. Nonetheless, it’s vital that you prioritize some time to evaluate areas that are more vulnerable to errors. Here are 4 common inventory mistakes many restaurant managers make:

Tips for a Successful Technology Implementation

Deciding to implement new technology in your restaurant is exciting. It can lead to higher profit margins, happier customers, and more productive employees. The key to helping your company adopt it successfully lies in how you implement. It’s just as, if not more, important than your decision to upgrade.  Consider using some of our top tips below to help your next technology implementation project go smoother.

Five Ways to Improve Labor Retention in Restaurants

Labor retention continues to be a significant challenge in the food service industry. Restaurants experience annual turnover rates that are greater than any other sector, sometimes exceeding 70%!  When the employee turnover rate is high, the costs of hiring and training new employees can really cut into potential profits. With increases in costs, labor competition, and minimum wage rates, it’s becoming even more important to focus on retaining the right employees.

New Software Tools Improve Restaurant Labor Management Practices

Labor scheduling is often one of the largest time commitments of store managers in the restaurant industry. Labor is also one of the biggest expenses for restaurants, and so optimization of labor management can make a big impact on the bottom line. It can be challenging to manage so many moving parts, but smart solutions are on the rise. With labor management and scheduling software, the system can take care of a lot of pain points save time, money, and hassle.